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How Can I Possibly Keep Up With All That Social Media Marketing?

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With the growth of internet marketing, another platform has quickly emerged in the industry – social networking. Social networking is one of the most important areas that you can enter your business into. With social networking sites, you can reach an entirely new group of people that otherwise would never know that you exist. Sites like MySpace, YouTube, Facebook, and Squidoo have literally taken the internet by storm. You’d be hard-pressed to find someone that doesn’t have an account with one of the aforementioned sites. This means that if you do things right, you can reach all the people that could benefit from your service or product. However, with the way things are growing, how could you possibly keep up with all of your social marketing tasks? Without some sort of help, the tasks can seem pretty daunting.

When you jump into the social marketing arena, there is often a lot of foreign ground to be covered. You have to set up a profile, which if done right, can take some time. You have to fill out all kinds of online forms and upload pictures, videos, and other information. This step alone can take hours of work. If you’re joining YouTube, you’ll have to make videos and figure out how to upload them. If you’re not experienced with this, it might be difficult at first. Basically, there is a lot to do right off the bat, as well as the daily and weekly tasks. If you don’t know what you’re doing or don’t have much free time, it can be overwhelming. Other than just buckling down and doing it, what other option do you have?

Actually, there is another fantastic option that you might not have thought of – hiring a virtual assistant. Virtual assistants can take care of all of these tasks and more when it comes to social marketing. They can guide you through the entire process or just handle most of it for you. Their level of involvement is totally up to you. Have your virtual assistant put together a spreadsheet listing a dozen social sites that would be perfect for your business and industry. The virtual assistant will be able to guide you on just what type of social networking steps you’ll be able to take on the various sites.

When you start to look for a virtual assistant to help you with social marketing, there are a few things that you’ll want to consider. You want to find someone that has real-world experience in these matters. You want someone who has done social marketing successfully for their business or others before. You don’t want some newbie who has never done this before. You want a proven track record that can pay dividends. You’ll have more confidence in a virtual assistant that has walked the walk. Look for virtual assistants that have a certification in internet marketing. They’re out there. They have been trained specifically to support your internet business.

It’s also great to have a virtual assistant that is proactive in their marketing efforts. You don’t want to have to lead them along by the hand. Someone with initiative to get up and get things done is who you want. However, with that being said, you don’t want someone that won’t even consult you. You need to make sure that they have a very clear understanding of what you want. They should know all of your goals and desires for your social marketing plan before they do anything. Set up some rules and guidelines for what you want accomplished. Putting out some preliminary deadlines and outlines of your goals is probably a good idea for your virtual assistant. If you want to portray a certain image when you interact with your online contacts, the virtual assistant should have a clear understanding of this. You want to portray a certain image in the marketplace. This should always be seen in every bit of marketing that you do. You want a virtual assistant that will remain consistent in their efforts and message.

A good virtual assistant can handle many of the tasks that take a lot of time. For example, if you are wanting help with your participation in Twitter, you will still need to be the one who updates your current status. At a minimum you will email your status to the VA and they will post it for you. Keep in mind there are many time-saving techniques that the VA can put into place to make it easy for you to do things, such as emailing your status update and have it sent to 20 different social networking sites. Updating your Twitter status aside, what can a virtual assistant do for you? Using Twitter search and notification features your virtual assistant can monitor for your keywords, keep an eye on what your competition is doing, and reputation management (very important). And that’s just Twitter. Think of how helpful a virtual assistant will be to you in all the other social networking sites.

While your virtual assistant can take care of many things for you in the social marketing world, it should be a team effort so you won’t be so overwhelmed. Your involvement is crucial to the success of the campaign, even if it is limited. If you don’t take some kind of ownership over your social networking sites, it will start to show. It will be just another commercial website that is out there to sell products. None of your own personality will show through. However, if you actually take the time to develop some contacts and relationships, your business will flourish. There is only so much that you can hand off to someone else. Get in there and work with your virtual assistant. Your social marketing results will grow as a result.

Social Media Marketing Guide for Online Coaches

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There’s no doubt that social networking sites are running the show for business owners and internet marketers these days. Based on surveys, the number of people using the internet have dramatically increased primarily because of Facebook, Twitter, Google+, blogs, and forums. It seems that people have finally found ways to get connected with other individuals (even those who are coming from other points of the globe) who are sharing their interest and goals in life.

As somebody who’s trying to sell something online, it’s important that you take social media marketing seriously. This will allow you to easily promote your programs to specific group of people and boost your organic traffic in no time.

Here’s a simple guide that you can follow:

First, get a free account on all social networking sites, blogs, and forums that are frequented by your potential clients. Signing up with these portals is easy but make sure that you take time when choosing your screen name, when creating your signature, and when writing your profile. Your goal here is to let your potential clients know who you are and what you offer without sounding like you’re doing blatant advertising. For your signature for example, you can just write down your full name, the name of your business, your areas of expertise, and your site’s URL plus your Facebook page.

For Facebook, start by searching those people who might in need of your coaching programs and get them to like you page. The more people clicking that “like” button, the better. If you think that this is something that you can no longer add to your plate, I would suggest hiring freelancers are who specializing on this type of work. With the right amount of money, you can get them to promote your page and get the number of likes you need in as little time as possible.

Use your Facebook and Twitter account to distribute amazing information that your prospects would find useful and worthy of their time. For example, you can send them a link where they can find information on how they can lose weight fast or how they can start their small business (that depends on the niche that you’re targeting). Do this on a regular basis until you’re known as a great source of useful information in the online arena.

Make time for blogs and forums related to your niche. A lot of information marketers claim that almost 50% of their targeted traffic are coming from forums and related blogs. So, it’s imperative that you spend more time on these portals. The key is always keeping this goal in mind “educate first before you advertise.” Don’t go crazy talking about your programs as this will definitely turn off your potential clients. What you can do is be generous when sharing your in-depth knowledge. Share those things you’ve learned on seminars and those things that industry leaders have taught you. Read and answer questions, provide clarifications on certain issues, and offer insider tips + how-to guides. Through this, people will surely respect you and that’s exactly what you need to win their business in no time.